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NIKE - Arctic Waves
The goal was to explore how far a single creator can take an idea using AI — moving from product concept to visual development, art direction, VFX-style imagery and final advertising language.
Art Direction2026
Creating image-driven worlds,
films and visual identities

Kirill Maksimchuk - art director, digital artist, motion designer. Professional experience over 12 years. Has been contracted for Nike, Google, Mercedes, Samsung, Xiaomi, Vivo, Riot Games, Bayer, Macallan and many others. His projects have been listed in the modern design trends. Has several dozens of awards in the following categories: digital art, motion design, illustration. Was a guest jury at the London Digital Art Exhibition "Digital Decade 5" in 2017. Took part in the Australian festival "Pause Fest 2019" as a guest motion designer. Korean Museum of Contemporary Art in Seoul exhibited his projects twice.